Case Study

LA Designs

A conversion-first website for an interior design studio, plus a custom Blender tool that lets the studio present its work to its own clients as 3D models. Plain-spoken pricing, free-consultation booking, and SEO and accessibility built in from day one.

Services Provided

Web Design & Development · 3D Visualization Tool · SEO

Timeline

Delivered 2026

Client Industry

Interior Design

Live Deployment

The Context

From Brochure to Booking

Problem

LA Designs is an interior design studio working with homeowners, workplaces and clients who prefer a video consultation. Its whole offer lived in a printed tri-fold brochure: two services, a price for every room size, and a four-step process. The studio needed that clarity to work online, with a site that explains the pricing in seconds, earns a stranger's trust, and makes booking a free consultation the obvious next step.

Solution

We built a focused site around one action, Book a Consultation. The Services page turns the brochure into a plain price table: two services across three room sizes, with exactly what each one includes. A short booking form asks only for name, email and phone, and deep links from each audience and service pre-select the right options. Every page ships with unique metadata and structured data, accessible forms and keyboard navigation, and responsive WebP images. An olive-and-sage palette, Bodoni serif headings and illustrated rooms give the studio a calm, premium look, with the illustrations standing in for photography until the studio's own shoot. Alongside the site, we built a Blender and Python tool that lets the studio present its work to clients as 3D models.

What We Built

Key Features & Deliverables

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One Clear Call to Action

Every page leads to a single action, Book a Consultation, from the header, hero, service cards and a sticky mobile bar. The free consultation and no-obligation reassurance sit right beside it.

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Pricing Made Plain

The brochure's two services and three room sizes become a side-by-side price table, with the deliverables listed under each service. Visitors find their room and see the price in seconds.

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Low-Friction Booking Form

Name, email and phone are the only required fields. Inline validation, an error summary and a honeypot against spam keep it quick and clean, with enquiries delivered by email through Web3Forms.

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Audience Deep Links

Homeowner, commercial and virtual-consultation entry points each open the booking form with the project type pre-selected, and service buttons pre-fill the service the visitor chose.

SEO & Structured Data

Unique titles and descriptions, canonical URLs, an XML sitemap and JSON-LD for the business, services, FAQ and contact page, plus a custom share image so links look right when sent.

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Accessible & Fast

Built to WCAG 2.1 AA with a skip link, visible focus states, labelled forms and reduced-motion support. Responsive WebP images and no framework overhead keep every page quick on mobile.

Custom Tool

3D Room Visualization

Alongside the website, we built LA Designs a 3D visualization tool with Blender and Python. It helps the studio present its work to its own clients as clean 3D models, giving them a clearer view and perspective of a project than a plan or a mood board alone.

Each room is described in a short Python script: its dimensions in metres, windows, wall and floor finishes, then furniture and decor. Blender builds the scene and renders it headlessly with the Cycles engine, so new rooms are quick to produce and easy to adjust.

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Rooms Defined in Code

A room is a short script with real dimensions in metres. Changing a size, a finish or a piece of furniture and re-rendering is a quick edit.

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A Reusable Room Kit

A shared kit supplies the room shell, windows and curtains, a materials library, and builders for sofas, chairs, tables, lamps, shelving, rugs and art.

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Natural Daylight

Windows let daylight into the room through area lights, with a key and fill light and glowing lamps, so materials and shadows read the way they would in the space.

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Consistent Scale

Every room renders from the same isometric camera at the same pixels per metre, so a small office and a large family room stay comparable side by side.